Privacy Policy
Your privacy matters. Learn how we protect and handle your data on our real estate storytelling platform.
Last Updated: January 10, 2026
1. Introduction
Welcome to Realestory ("we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our real estate platform and services.
Realestory connects home buyers and sellers through narrative-driven property listings. Because of the nature of real estate transactions, we may collect and process sensitive information. We take this responsibility seriously and are committed to transparency about our data practices.
By using our Services, you consent to the data practices described in this Privacy Policy. If you do not agree with these practices, please do not use our Services.
2. Information We Collect
2.1 Information You Provide
Account Information:
- Name, email address, phone number, and password
- Profile photo and biographical information
- User type (buyer, seller, or agent)
- For agents: license number, brokerage information, and professional credentials
Property Information (Sellers):
- Property address, description, and specifications (bedrooms, bathrooms, square footage)
- Property stories, memories, and lifestyle descriptions you share
- Photos, videos, and virtual tours of your property
- Pricing information and property history
- Neighborhood descriptions and local amenities
- HOA information, property taxes, and utility costs
Search and Preference Information (Buyers):
- Search queries, including lifestyle and narrative-based searches
- Saved properties and favorites
- Location preferences and budget ranges
- Desired home features and lifestyle requirements
- Communication preferences and notification settings
Transaction-Related Information:
- Inquiries and messages sent through the platform
- Showing requests and scheduling information
- Feedback and reviews
2.2 Information Collected Automatically
When you use our Services, we automatically collect:
- Device Information: Device type, operating system, browser type, unique device identifiers
- Usage Data: Pages viewed, features used, search queries, time spent on pages
- Location Data: General location based on IP address; precise location if you enable location services
- Log Data: IP addresses, access times, referring URLs, error logs
2.3 Information from Third Parties
- Property Data Providers: Public records, MLS data, and property valuation information
- Social Login: If you sign in via Google, Facebook, or other providers, we receive your basic profile information
- Real Estate Agents: Information shared by agents on behalf of their clients
- Analytics Partners: Aggregated usage data and demographic information
3. How We Use Your Information
3.1 Providing Our Services
- Create and manage your account
- Process and display property listings
- Enable story creation and narrative generation with AI assistance
- Power our conversational search to match buyers with properties
- Facilitate communication between buyers, sellers, and agents
- Schedule property showings and manage inquiries
3.2 Improving Our Services
- Analyze usage patterns to improve user experience
- Train and improve our AI models for better narrative generation and search results
- Develop new features and functionality
- Conduct research and analytics
3.3 Communications
- Send service-related notifications (listing updates, inquiry responses, account alerts)
- Provide customer support
- Send marketing communications (with your consent)
- Share relevant property recommendations based on your preferences
3.4 Safety and Compliance
- Prevent fraud and ensure platform security
- Verify agent credentials and licensing
- Enforce our Terms of Service
- Comply with legal obligations
4. How We Share Your Information
4.1 With Other Users
Property listings are public by design. When you create a listing, the following information becomes visible to other users:
- Property address, photos, videos, and descriptions
- Property stories and narrative content
- Seller or agent contact information (as you choose to display)
- Listing agent information (if applicable)
4.2 With Real Estate Professionals
When you inquire about a property or work with an agent:
- Your contact information is shared with listing agents and sellers
- Your search preferences may be shared with agents you engage
- Showing requests include your basic contact details
4.3 With Service Providers
We work with trusted third parties who help us operate our Services:
- Cloud Infrastructure: Data storage and processing
- Analytics Providers: Understanding usage patterns
- AI Service Providers: Powering narrative generation and search features
- Payment Processors: Processing premium service payments
- Email Service Providers: Sending communications
- Mapping Services: Displaying property locations
4.4 Legal and Safety Disclosures
We may disclose your information when required to:
- Comply with applicable laws, regulations, or legal processes
- Respond to lawful requests from public authorities
- Protect our rights, privacy, safety, or property
- Investigate fraud or security concerns
- Enforce our Terms of Service
4.5 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have regarding your information.
5. Cookies and Tracking Technologies
5.1 Types of Cookies We Use
- Essential Cookies: Required for basic platform functionality, authentication, and security
- Functional Cookies: Remember your preferences, saved searches, and display settings
- Analytics Cookies: Help us understand how users interact with our platform
- Marketing Cookies: Enable personalized property recommendations and relevant advertising
5.2 Managing Cookies
You can manage your cookie preferences through our cookie consent banner or your browser settings. Note that disabling certain cookies may affect platform functionality, such as saved searches or login persistence.
5.3 Do Not Track
Our platform does not currently respond to "Do Not Track" browser signals. However, you can use the cookie management options described above to control tracking.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Secure authentication and access controls
- Regular security assessments and monitoring
- Employee training on data protection
- Incident response procedures
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you of any breach affecting your personal data as required by law.
7. Data Retention
We retain your information for as long as necessary to:
- Provide our Services and maintain your account
- Keep property listings active (listings remain until removed by seller or agent)
- Comply with legal obligations and resolve disputes
- Enforce our agreements
Property Listings: Active listings remain on the platform until marked as sold, removed by the seller, or deactivated after a period of inactivity. Sold property stories may be archived for historical purposes unless you request deletion.
Account Data: If you delete your account, we will remove your personal information within 30 days, except where retention is required for legal purposes or legitimate business interests.
8. Your Privacy Rights
8.1 Access and Portability
You can access your account information and download your data, including property listings and stories, through your account settings or by contacting us.
8.2 Correction
You can update or correct your personal information through your account settings or by contacting our support team.
8.3 Deletion
You can request deletion of your account and personal information. Note that some information may be retained as required by law or for legitimate business purposes. Public property listings that have been viewed or saved by other users may retain certain information for continuity.
8.4 Marketing Opt-Out
You can opt out of marketing communications by:
- Clicking "unsubscribe" in any marketing email
- Adjusting your notification preferences in account settings
- Contacting us at privacy@realestory.com
8.5 State-Specific Rights
Depending on your location, you may have additional rights under state privacy laws:
California Residents (CCPA/CPRA): You have the right to know what personal information we collect, request deletion, opt out of "sales" of personal information, and not be discriminated against for exercising your rights. To exercise these rights, contact us at privacy@realestory.com or call 1-888-REALEST.
Virginia, Colorado, Connecticut, and Utah Residents: Similar rights apply under your state's privacy laws. Contact us to exercise your rights.
9. Special Considerations for Real Estate Data
9.1 Property Address Information
Property addresses are inherently public when listed for sale. By creating a listing, you acknowledge that the property address will be visible to all users and may be indexed by search engines.
9.2 Property Stories and Memories
The stories and memories you share about your home are a unique feature of Realestory. We encourage you to share meaningfully while being mindful of:
- Not including information about neighbors or previous occupants without consent
- Avoiding sensitive personal details that you wouldn't want publicly associated with the property
- Understanding that stories may persist even after a property is sold (you can request removal)
9.3 Photos and Videos
Ensure that photos and videos of your property do not inadvertently capture personal items, documents, or information about individuals (such as family photos or mail with addresses). We recommend reviewing all media before upload.
10. Children's Privacy
Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@realestory.com.
11. International Data Transfers
Realestory is based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your country of residence.
By using our Services, you consent to the transfer of your information to the United States and other jurisdictions as described in this Privacy Policy.
12. Third-Party Links and Services
Our platform may contain links to third-party websites and services, including:
- Mortgage calculators and lender information
- Home inspection services
- Moving and home services
- Social media platforms
These third parties have their own privacy policies. We are not responsible for their privacy practices and encourage you to review their policies before sharing information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by:
- Posting the updated policy on our platform
- Updating the "Last Updated" date
- Sending you an email notification for significant changes
Your continued use of the Services after changes take effect constitutes acceptance of the revised Privacy Policy.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
- Email: privacy@realestory.com
For California residents, you may also submit a verifiable consumer request to exercise your CCPA rights using the contact information above.